Our Story

We’ve been told that history belongs in dusty archives and dense textbooks. That it’s static. Uncool. Done.

We call bullsh*t.

History is the thread running through the moments that define us—the trailblazers, visionary artists, radical ideas, and analog rituals that keep us grounded in a hyper-digital world. It isn’t just a timeline of dates; it’s a living, breathing blueprint of who we are—and it's meant to be worn.

Founded in 2014 and based in San Diego, Old News Co. turns our collective past into something you can wear, share, and live in. Built on the belief that history isn't just for scholars—it's for anyone who loves a great story—we started with a bold line of presidential apparel and never stopped digging.

Today, that vision spans eight curated collections—each translating the brilliant, revolutionary, or certifiably nostalgic moments of human history (and yes, we still have presidents) into vintage-inspired streetwear. It's proof of what we've known all along: history is cooler, bolder, and infinitely more badass than your high school textbook made it out to be.

Inspired by the Past, Crafted for the Future

Premium stories require premium apparel. Every Old News Co. garment is crafted with the same intentionality, care, and longevity as the heritage that inspires it. We believe the future matters just as much as the past, which is why we build every piece responsibly—from ethical labor to environmental impact.

  • Ethically Sourced & Sweatshop-Free: Our apparel is built on ultra-soft, 100% Airlume combed and ring-spun cotton tees and cozy, heavy-blend fleece crewnecks—all sourced from ethically grown cotton. Every garment is manufactured in Gold or Platinum WRAP-certified, Fair Labor Association-affiliated facilities committed to safe, humane working conditions and zero sweatshop labor.
  • Skin-Safe & Eco-Conscious: We prioritize non-toxic, sustainable processes that protect both you and the planet. Our dyes and fabrics meet strict global environmental safety benchmarks, including OEKO-TEX® STANDARD 100 and REACH certifications.
  • Printed in the USA: Every piece is individually printed in the United States using cutting-edge Direct-to-Garment (DTG) technology. We print with eco-friendly, water-based, biodegradable inks that sink straight into the weave. 

We wear our history on our sleeves because knowing where we’ve been is the only way to figure out where we’re going.

Welcome to Old News Co. Wear the record.